Zuckerberg launches Facebook Connect Video
Zuckerberg launches Facebook Connect Video Transcript
[ Music ] ^M00:00:29
>> Last year at f8, everyone here together in the San Francisco Design Center started a movement. We started building social applications and we transform the social graph from being an abstract concept to a tool that helped millions of people across the world share information. I really wanna see us build a product that allows you to really feel a person and understand what's going on with them and feel present with them. And the second goes to our broader purpose that we want to extend those moments of presence and then feeling like you're with someone and help people to have more open connections through helping them share more. So Facebook's mission and the mission of the whole community, is to give people the power to share in order to make the world more open and connected. This isn't one organization's mission. Making the world more open and connected and helping bring the world together is more than any single organization can do. In our Eco System, this is what we're all doing and we're doing it together. We keep this in mind whenever we build products or make important decisions at Facebook and we hope you do to. We believe that pretty quickly, we're gonna see the big social networks that have grown over the past five or six years, start to decentralized into more of a just a series of different social applications on the web. And at Facebook we want to push this movement forward. And we believe that the best way for us to do this is to focus on building the core platform, the feed structure and a set of communication applications. As time goes on, less of this movement just gonna be about the site facebook.com and more of it is gonna be about other people's apps and the experiences that we're all building together. Our mission is to give people the power to share and make the world more open and connected. And we believe that these different applications -- every application that's built is a new and unique way for someone to share a new type of information that they couldn't before. That's why last year when we launched platform, we pushed for parity between what our own applications could do and what other third party applications could do. And that's why this year we're gonna push for parity between what applications inside a Facebook can do and what applications on the rest of the web are gonna be able to do. Today what we're gonna talk about is Facebook Connect. Facebook Connect is our version of platform for the rest of the web and we develop it with three main goals in mind. The first was to enable developers to build all the same kinds of applications that they can inside the Facebook, now outside Facebook on the rest of the web. All the same hooks, all the same access to information, access to the feed structure, the same type of applications. The second goal is to make it so that people can use their information, and their content and their friend connections anywhere that they want on the web. And the third is that while we're doing the second we wanna make sure that people have control of their information wherever they choose to use it. So let's take a look at how this works. So you can start off with just -- with any site and you can add Facebook Connect really simply, just a button, one line of HTML. You can just drop it right there. And if someone could come to your site and they click on this and it just pops up a very simple dialog for them to log in and now they're connected. Now once they're connected, a person is gonna be able to have access to all of their information and friend connections from inside the Facebook. So you could start off, look at just the basic information, the basic identity components that people have. Their name, their picture, that's gonna be there. There's gonna be some more advanced information from the person. Everything in their profile, some content photos, events, different things like that. What's important is that in addition to all these information coming from Facebook, the privacy controls are also coming with it, so different people can see different things even on your site. So a friend for example might be able to see all of the person's information and photos and events, but someone who's just a co-worker might only be able to see a little bit, and someone who's a stranger might be able to see even less. So in addition to all these information, the person can also bring their connections and their friends with them. For other people who are a person's friends were already connected to Facebook and have already linked up their accounts on your site, their accounts are just gonna be linked and you're gonna be able to know that when a person connects who their friends are who are also people who are on your site. But one thing that's pretty interesting is that there maybe people who were using your site, who a person who's coming from Facebook is friends with, but you don't know that their friends because they haven't connected their account with Facebook yet. So what we allow you to do is just send as hashes of the email addresses of the people on your site and then we can tell you which one of a person's friend are actually on your site already even if they haven't connected and then you can prompt people or they can do this themselves to just send a request to those friends to connect their accounts and just link them up. And this is really powerful, right, because it makes it that all of the different people who are using your site can have their accounts linked from Facebook to your site and have all their friendship's linked, is that all the information both from Facebook and information in the sharing that's going on your own site can be surfaced to people. In addition to all that, we will sort of make it as easy as possible to develop different applications inside -- outside the web -- outside Facebook and the rest of the web. So, we have a number of tools that are available to platform applications inside Facebook that we're also making available outside. So, one example is just the Standard Request Interface that people wanna send request to each other to engage in some way or this Epi Comments Interface to make it so that people can just have a really easy interface to comments on different contents and have it sync back with Facebook. So these are a number of the components that are going into the first version of Facebook Connect that we have. And let's take a look at what happens when you put them all together. To do this we have a bunch of different partners who we're working with for launch and I'd like to have them come up and show you some of what they've done.
>> So for those who don't know, our mission at Digg is to enable people to easily and quickly find and discover and share interesting content from around the web, which is why we're so interested and excited about Facebook Connect. Because now all of the 90 million Facebook users are gonna be able to join the Digg Army with one click of a button. So now, I'm gonna take a few seconds and walk through a couple of slides and so it's gonna show you what's this new Digg experience is going to look like. So say, you come to the Digg Homepage here and you're interested in the story and you know, you're clicking around and you find something that you wanna Digg. So you go to click the Digg button and when you do so, you're prompted to authenticate, which you can now do via Facebook Connect using your Facebook account. No more registering for a Digg account, none of the hassle for that, what not. So that pops up this box and with one click of a button, you'll be connected and right into the Digg and you do whatever you want. What I as a developer really enjoyed about Facebook Connect and everybody has been there as a developer, I no longer have to do email verification, I don't have to create this huge complex registration forms and furthermore, I don't have to handle any of the authentication. Facebook Connect handles all of that. So once you've actually connected to Facebook or to Digg through Facebook Connect, you can Digg stories just like everybody else and all of your digging activity will be instantly and seamlessly publish to your Facebook profile behind the scenes.
>> What we've done is created a plug-in for Movable type that allows you to integrate Facebook Connect authentication into your blog. So what you can see with this post is I'm now able to go and comment and leave my photo and my name automatically pulled from my Facebook Profile. This integration also takes advantage of dynamic privacy. So that as you can see Luke Shepherd [presumed spelling] decided not to share his profile photo publicly across the web. Whatever your security settings are on Facebook automatically reflected on Movable type. Now if I go to log in to comments, we've added Facebook is another authentication mechanism, so you're able to walk through that same simple process that Mark showed earlier to automatically to resign in Movable type blogs. At this point, the display will change within comments. It now knows that, who your friends are, so you can see light blue boxes around profile photos. So when you're going and digging into conversations on Movable type powered blogs running this plug-in, you're able to see people you know. After you leave your comment, you're able to go and publish that back to your profile and share it with your friend, continuing that virtuous cycle.
>> This is where Citysearch is headed, our personal page and the exciting thing about this is that we mold and bury the registration and we allow you to take your Facebook identity and port it over to your Citysearch account. One of the things that Mark talked about was creating a virtuous circle of participation and one of the things that people at Citysearch like to do most is add a review if they've gotten a recommendation or they may email their friends if they found a really great find. So I wanna walk through this simple use case right now. If you're on one of the business pages that you've arrived at at Citysearches through the web and you are a Facebook user, obviously we'll recognize you because you are in registered. You'll be able to rate and review and publish the review not only on Citysearch, but also on Facebook. You'll be able to choose the full short or the one line quick version of it and publish it to your news feed like so. So we're very excited because we see this as an opportunity to accelerate Citysearches leap into the social network.
>> So thanks to those three and all of our launch partner for Facebook Connect. The developer keys are gonna be available starting today and then we're gonna have a beta period for when people are gonna have all the chances to develop before they launch. And Ben is gonna talk about that a little more in his next talk. And next year, I hope that when we all come together, that we're gonna be able to point not just to a large community and a large number of, a large quantity of applications that have been built, but to a good number of really meaningful social applications both inside of Facebook and outside of Facebook using Facebook Connect. Thanks to everyone who's working on platform. I hope you enjoyed Ben's talk as well and the rest of today. Thanks for coming. ^M00:11:14 [ Applause ]
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