WWDC 2009: Latest MacBook Pros revealed Video

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WWDC 2009: Latest MacBook Pros revealed
Created: 06/08/2009
Video description: Apple boasts of faster laptops for less money.

WWDC 2009: Latest MacBook Pros revealed Video Transcript

[ Music ] ^M00:00:04

>>So MacBook Pro is an amazing notebook computer. We make another unibody computer as well, a 13 inch aluminum design. And today we're going to update that too. The new 13 inch notebook has the same revolutionary built in battery, and this is incredible on a notebook this small and this thin and light, it also gets up to 7 hours of battery life. Again 2 hours more than before, 40 percent more battery life and yet it stays just as thin and just as light. And also this 13 inch notebook gets that same incredible new high vivid color 6 [inaudible] gamut display. And if you look on the I/O on the side of it there's that SD card slot as well. Now this did not have an express card slot so we really challenged engineering team to make room to fit in that SD card slot and they did it. Are you looking at this and you're saying, wow, it's got a lot of the cool features of the 15 inch MacBook Pro. At what point isn't this just a MacBook Pro? What other things can we add to just make it a MacBook Pro? So this new 13 inch notebook also can expend up to 8 gigabytes of memory. ^M00:01:10 [ Applause ] ^M00:01:14

>>This new little 13 inch notebook can also have up to 500 gigabytes of storage at 256 gig of SSB inside. Then a feature that I know of our customers love about a MacBook Pro is the built-in LED back lit keyboard is now standard in it as well. ^M00:01:30 [Background applause ] A lot of great features. Let's go back to that I/O and look a little further down past that SD slot you're going to see something else we've put in there as well. ^M00:01:39 [ Applause ] ^M00:01:46 Because doesn't every MacBook Pro deserve FireWire 800. So with all of those features just like the 15 inch, just like the 17 inch it deserves the name MacBook Pro. ^M00:01:59 [ Applause ] ^M00:02:02

>>Now in every way this is what you expect in a MacBook Pro except one. Starts at just $1,199, yes. ^M00:02:09 [ Applause ] ^M00:02:15

>>Now that's less expensive than the 13 inch aluminum MacBook it replaces and that's amazing. So here's the standard channel configurations again, you can build even more in the store. At $1,199 you get a 2.26 GHz Core 2 Duo, 2 gigs of DDR3 memory, the integrated NVIDIA 9400M graphics, 160 gig hard drive with all those great features like the long life battery and the SD card slot. At $1,499 2.53 GHz, 4 gigs of memory, 250 gigabyte hard drive. So great configurations. And the new 13 inch MacBook Pro is available today. ^M00:02:53 [ Applause ] ^M00:02:59

>>So that's a 13 inch, that really completes the MacBook Pro family, 13, 15 and 17 inch, new features, all amazing battery life, all back lit keyboards, the ability to expand and they start at just $1,199, $1,699 and $2,499. Phenomenal pricing, it's the most affordable line up we've ever had. Now if you know some of the other things we've been up to lately you know that just a week and a half ago we updated the configuration of the white plastic 13 inch MacBook so that has a slightly faster processor and bigger hard drive. So to complete the picture we're also going to update the MacBook Air today as well with some more, more aggressive configurations and pricing. Now a 1.8 GHz, it's a faster processor for just $1,499 that's $300 less expensive than before and if you like SSD you can get 128 GB SSD config for the 2.1 3 GHz processor, that's $1,799 and if you looked where we were just before this key note started, that's $700 less expensive than the previous configuration. ^M00:04:05 [ Applause ] ^M00:04:09 So these notebooks they already were so far ahead of the competition in so many ways and they just leap even further ahead now. And one of the areas they're far ahead and we're really proud of this is being environmentally friendly as well. All of these notebooks and no one else can say this, every MacBook, every MacBook Pro, every MacBook Air meets the stringent EP Gold Standard. That's really important for environmentally friendly design. And every one of them meets Energy Star Version 5, that's the new version coming out this summer and they already all meet that. And because of that we're really proud to say this is the worlds greenest lineup of notebooks. So great notebooks, ^M00:04:50 [Background Applause] ^M00:04:57 thank you. Amazing hardware, products that our customers really are going to love and appreciate. ^M00:04:59 [ Music ]

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