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Using cell phones to track traffic Video

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Using cell phones to track traffic
Created: 02/08/2008
Video description: CNET News.com's Erica Ogg reports on what happens when 100 volunteers with GPS phones start driving up and down a 10-mile stretch of freeway.

Using cell phones to track traffic Video Transcript

[ Music ] ^M00:00:03

>> I'm Erica Ogg from News.com and I'm here in the San Francisco Bay area, one of the places where traffic is a huge problem. Researchers from the University of California, Berkeley have gotten together with Nokia to do a large-scale experiment where they track traffic flow using a hundred volunteer drivers. Nokia has given 195 GPS-enabled phones where they will turn drivers into moving traffic sensors. ^M00:00:29 [ Cheering ] ^M00:00:34

>> Together with Berkeley and Caltrans, we're running an experiment with a hundred cars out on the roads today that are linking their location and speed information back to a command center that we have here. And the purpose is to be able to understand whether we can predict traffic accurately using GPS -- using GPS in cell phones. So, today's experiment is, sort of pushing-on on that idea of using the phone as a probe into the real world. So, we've inserted a hundred GPS probes in phones, in cars driving around 880 today and Nokia sees a great opportunity to use the computing and the radio communication technology in the phones, plus sensors to help us make sense of the world. Well, think about the day where the phone can also know that you're about to go to the other side of the Bay for a meeting, the phone could proactively say, "I see you have a meeting that's coming up in an hour. The route you usually take is congested. You probably need to leave fifteen minutes early." Well, that's actually possible with the technology that we're testing today.

>> Nokia said this particular project is moving at a more aggressive pace than most of its research because of the important real world consequences. The phone maker hopes to expand the experiment from 100 to possibly a thousand people soon. For CNET News.com, I'm Erica Ogg. ^M00:01:48 [ Music ]

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