Manage updates with the Download AppThings BlackBerry MUST Do! Video
Things BlackBerry MUST Do! Video Transcript
Nowhere do legendary brands arise...and depart...like in the tech world. �Go big or go home�? That was invented here. And go home means go home and turn the lights off. So how does Research in Motion avoid sitting in the dark? I�m Brian Cooley with the Top 5 things Blackberry must do in 2012 to stay relevant. #5 Ignite developer support. You gotta get devs excited. Welcome whatever app they write, even if its stupid. Assign an army to support them. Give them great tools. Feed them. Whatever it takes, but users increasingly see a phone as the apps it runs and a lot of them don�t even know BlackBerry�s have apps. #4 Get BB 10 out the door. The next BB OS will be based on QNX which is a serious OS - we�ve seen it on the PlayBook and it smokes. But BB 10 was recently bumped to second half of 2012. That means iPhone 5 and 378 new Android phones will have come out by then, sporting relentlessly updated software. BB may be forgotten by then. #3 Whittle down the product line. We basically need a Curve for the cheapskates...A Bold for Bob Business...and something cool for the rest of us which you don�t make yet. And anything with a 4 digit number as part of its model name is a red flag that the engineers are still making the product people their bitch. #2 Get your message clear. With iOS and Android the established momentum leaders, you have to drop back and narrow your focus to cut through their noise. Email, security and keyboard used to be it. But horizons have broadened and all that�s now just a feature set, not a company. IT departments are increasingly letting us use our iPhone or Android to connect to company resources so the vaunted BB back end needs to take its place alongside a broader set of goodies.. Before we get to #1, someone needs to get to Thorsten Heins and give him meth. The new CEO of RIM too calmly explains that RIM just needs a nip & tuck here & there. That�s like saying Keith Richards looks pretty good, just needs a little powder. We need some frenetic urgency up in Waterloo. #1 Sell lust. RIM should have made Hannibal Lecter CEO. He had it right when he said �We cover what we see, Clarice.� Much consumer lust for smartphones still starts with the actual phone, even before the OS, apps and carrier support come to mind. There has to be something shiny & cool the rest of the industry hasn�t thought of. No, you can�t hire Jonathan Ive away from Apple...but maybe you can kidnap him? For a full list of 10 things RIM needs to do in 2012, check our Maggie�s piece at CNET News http://news.cnet.com/8301-30686_3-57364084-266/ten-things-rims-new- ceo-must-do-right-away/?tag=mncol;topStories I�m B.C., thanks for watching. CNET's Brian Bennett checks out RIM's device for streaming music to audio devices over Bluetooth. The BlackBerry Music Gateway is on display at BlackBerry World 2012. BlackBerry business users looking for a lucky break with contact management might find it with Xobni. BlackBerry's last stand: Z10 unveiled CNET's Bridget Carey breaks down the features and availability of BlackBerry's new Z10 and Q10 smartphones. Despite a few quirks, the RIM BlackBerry Style's practical design and advanced feature set make it a great smartphone for BlackBerry newbies and veterans alike. Polished BlackBerry 10 OS will lure fans back It's missing some things, but long-time BlackBerry fans will find the modern OS they've hungered for. Enable MMS on a BlackBerry Curve So, you've got a BlackBerry Curve that should receive MMS but doesn't. Here's how to turn it on. Loaded: A MySpace fashion statement The BlackBerry Storm is official, Pandora lands on the Chumby, and a few ways to make a T-shirt out of your MySpace profile. Sony PlayStation breach gets arrogant The "new" BlackBerry 9900 gives RIM a black eye, Sony PlayStation breach was big - until it got huge, and the key point Bin Laden missed about that whole internet thing. This "toy" BlackBerry is toddler-safe and educational. BlackBerry Curve 9350 (Sprint) For those who seek an affordable and entry-level BlackBerry, the BlackBerry Curve 9350 is the way to go.Related Videos
