Steve Jobs retrospective Video
Steve Jobs retrospective Video Transcript
-We're gonna make some history together today. -Steve Jobs has made history many times and he's changed the way we communicate and are entertained. His vision will continue to define our digital lives for many years to come and the story of his life in technology has played out in three acts. Act one, it's 1977. Jobs and Apple cofounder Steve Wozniak introduced the Apple II, the first successful personal computer but 1984 brought a much bigger milestone. The first personal computer that was really personal. -Today, for the first time ever, I'd like to let Macintosh speak for itself. -Hello, I am Macintosh. It sure is great too that our [unk] had Mac. -With a graphical interface, mouse, creative software, and whimsical design, it was a completely different animal from the sterMachines coming from Microsoft and Intel. Just as different was the TV commercial that announced the Mac when they still talk about in the ad business today and which showed Jobs new technology sells better with a little hype. But, none of that would be enough to hold back the juggernaut of Intel and Microsoft and the difficulties Apple faced in growing the Mac business led to Jobs being shown the door at his own company in 1985. -I was basically fired from Apple when I was 30. That was a difficult that when it happened but may be the best thing that ever happened to me. Act two, shortly after Jobs ouster he founds NeXT to produce a new kind of advanced workstation computer that runs on an object-oriented software architecture which would become the basis of a dramatically new and better Mac OS years later. Similarly telling was the design of the NeXT machine-- stylish, austere, and breaking convention. Sound familiar? In 1986, Jobs also acquired the graphic arts division of Lucasfilm turning it into Pixar, the studio that mainstream animated features and can boast that its films deliver the highest average gross revenue of any studio in the film industry. But in classic form, Act three was Jobs biggest. He retook to him of a nearly bankrupt Apple and introduced the iMac the following year with what was the first of what we now call a Stevenotes. -iMac comes from the marriage of the excitement of internet with the simplicity of Macintosh. -It was the first personal computer design around the internet. With Bill Gates and Microsoft were to the PC era, Jobs was about to become to the internet and eventually mobile era. -Good morning. We have a lot of incredible stuff to show you today. -His presentation skills and events such as Macworld would become legendary examples of showmanship and star power in industry. -It's really beautiful. This is what it looks like. -Detractors would derive Jobs hype as a reality distortion field but the iMac worked and Apple begin to turn around. But Jobs single biggest course changed for Apple was not a computer but the iPad. -What is iPad? I don't have one right here in my pocket, my friend. There it is right there. -Introduced in October 2001. It was small in size, spacious in capacity, and looked good. But more importantly, it diversified Apple away from head on competition with the Wintel computer makers while alluring away their customers when iTunes launched Windows Support in October of 2003. -I'm here to report to you today that this has happened. -Apple begun to rewrite the music business. Become a major media player. It got its first taste of market dominance. But in terms of financial success, nothing tops the Apple product that was built on the shoulders of the iPad. -Today, Apple is going to reinvent the phone and we are calling it iPhone. -But Jobs and the Apple showed an uncanny ability to once again get the formula right, appear the originator, and make a piece of advanced technology seem simple, magical, and fashionable. With that same DNA, the iPad arrived in April 2010. -We would like to show to you today for the first time and we call it the iPad. -And again, legitimize the category that other companies had only nibble at the edges of for years. -It's so much more intimate than a laptop and it's so much more capable than a smartphone. -Apple has had its share of flops but they mostly pay all compared to its hexed and there were always notes of hubris surround the latter day company seen most in Jobs almost dismissing documented problems with the iPhone 4's antenna. -We think it's affecting a small percentage of users and we think some of that problem is inherent in most every smartphone. -But mostly, Apple since Jobs return has been a culture changer as much as a technology company. One of the biggest success stories in American business and virtually indivisible from the identity of its CEO.
Join us on a journey through the ups and downs of a career that has changed both the tech industry and our culture at large.
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In 1955, a tough skinny guitar-slinger who called himself J.R. Cash walked into the soon-to-be-famous Sun Studios in Memphis. It was a moment that would have an indelible effect on American culture. With his driving freight-train chords, steel-eyed intensity and a voice as deep and black as night, Cash sang blistering songs of heartache and survival that were gutsy, full of real life and unlike anything heard before.
That day kicked off the electrifying early career of Johnny Cash. As he pioneered a fiercely original sound that blazed a trail for rock, country, punk, folk and rap stars to come, Cash began a rough-and-tumble journey of personal transformation. In the most volatile period of his life, he evolved from a self-destructive pop star into the iconic "Man in Black" - facing down his demons, fighting for the love that would raise him up, and learning how to walk the razor-thin line between destruction and redemption.
The story of the young Johnny Cash and his incendiary love affair with June Carter Cash comes to life in "Walk the Line," directed by James Mangold from a script by Mangold and Gill Dennis, based on Cash's books "Man in Black" and "Cash the Autobiography". Joaquin Phoenix plays Johnny Cash and Reese Witherspoon is June Carter. Phoenix and Witherspoon sing every note of their roles themselves in live performances that capture the spirit of the music that drove Johnny and June's relationship.
At the film's core is the passionate and revved-up music that knocked the complacency out of popular culture in the 1950's, which Mangold felt could only be captured in its most emotional and authentic from by having the principal cast perform many of the film's songs live. "The early fifties were the height of the smooth post-war sound, Doris Day and 'easy listening,'" says Mangold. "Musak was invented the year John released his first singles; even country music of the early fifties was highly produced, the edges smoothed for greater 'appeal'. One of the things I wanted the music in the film to convey was the startling roughness, the good humor, the cockiness, the urgency, heat and fire that shook people when these boys first played to crowds."
This movie was nominated for numerous Academy Awards. Click here to see videos of other Oscar nominees on Download.com.
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Apple CEO Steve Jobs dials up a pal to demo the iPhone 4's new FaceTime video-calling feature.