Salesforce.com apps for the iPhone Video

Salesforce.com apps for the iPhone Video Transcript

[ Muic ] ^M00:00:02

>> First, I wanna thank Apple for inviting us and I also wanna say how excited we are to take software as a service to the iPhone and bring our over 63,000 platform applications to the iPhone. This SDK is really powerful. The iPhone has a lot of unique capabilities and our customers are gonna love using our applications on the iPhone. To show you this, what we did is we took an SFA application -- Sales Force Automation application. Now many of our million subscribers use this to manage the contacts, accounts, leads, who they're selling and what they're selling. And with the iPhone you can imagine them in a taxi cab taking out their device and getting the picture of their business day. They've got their activities for the day. They can swipe in to those, they can use the touch screen to navigate the activities, see what are the details. Sales reps would love in fact to use the rich graphics to get a graphical view on where they're at against their monthly sales goals. Dead like if we could use the accelerometer to shake them in to the green on deals, but... ^M00:01:08 [ Laughter ] ^M00:01:09

>> We're not gonna do that for them. Not gonna give them that functionality yet, but what we will give them is with the iPhone SDK we'll tap into the really rich reporting and analytics platform of our force.com applications to give them really detailed graphic pictures on where they're at against each of their key business metrics and you can see we're using the swipe screen to navigate this. And if people know how to use the iPhone, they're gonna know how to use our applications on the iPhone. And since the SDK allows us to store the data on the device, connectivity is not an issue if they're on the plane -- no problem. Let's walk you through another example -- Opportunities. These are the deals that a sales rep is trying to close. Now, you can see it's in the standard table view that iPhone users are like -- used to. They get a high level overview of each deal, they get a nice graphic view on where each deal is at from a stage perspective. But what's really interesting is the SDK allows us to re-purpose the data from Salesforce on the iPhone, so as an example, maybe this sales rep wants to see what opportunities are most likely to close or the greatest amount and wants to re-sort that data on the device, so he knows exactly where he should focus his limited days on. With that, there you go. We've got the Opportunities sorted by amount on the top and the rep knows exactly where to focus. Now also, since the SDK can speak to the force.com EPI, we can use our advanced workflow triggers or apex code casually send more data down to the device when you're on wireless connectivity. In this example, three new leads just came on in a corporate website. He can get them on the iPhone, he can open those leads and start responding to them immediately. In this case, Bertha Boxer is a lead and we can use the SDK to tap in to the native functionality of the iPhone like sending a phone call or an email or even more compelling, maybe we wanna map where Bertha is relative to we're on that, maybe I can stop by and visit her, so we can do this using the mapping functionality. It's very cool stuff. ^M00:03:22 [ Applause ] ^M00:03:26

>> What's really amazing is we only had one developer, Jason over here. Up here for less then two weeks and he built all this. Now we have over 70,000 developers developing on our force.com platform, they are gonna love building the next generation of mobile applications on the iPhone.