Major League Baseball pitches new app to iPhone users Video
Major League Baseball pitches new app to iPhone users Video Transcript
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>> We are delighted to show you a brand new application that we've developed exclusively for the iPhone. It's called MLB.com At Bat, and it has some features that we're not offering anywhere else. So let's just jump right in. Right away you have all today's games, live ones on top. If you want to get more information, just tap on one. Let's check out the Yankees game. Great. Now what you have on the bottom, you get a little more detail about the game. You see who's on base, who's batting, pitching, and the line score. This data updates all the time, so you're never behind what's going on. Now the next thing I want to talk about is what we're really excited about. This is what you can't find anywhere else. We decided to take advantage of the iPhone's media player, and add real time video highlights. At MLB.com we added video in real time for every game to make sure our fans don't miss a thing. And when you see the quality on the iPhone, you understand why it was an easy decision for us to make the iPhone the very first mobile device on which we've offered an application to feature video highlights. Now these clips come to you minutes after the play. It's not after the game, it's right after it happens in the field. We also create reference movies on the fly to make sure you get the best possible video experience, whether you're on a Wi-Fi or Edge. With the iPhone SDK we were given great tools and a wonderful platform to create something that we think baseball fans are gonna love really quickly. You won't find this application anywhere else, and you couldn't find a better device to experience it on. We'll be in the app store when it launches, and thank you so much. We're so excited to be part of this event. Thank you. [ applause ]
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