Land Rover LRX Concept Video

Land Rover LRX Concept Video Transcript

>> [ music ] ^m00:00:07 Here's the Land Rover LR LRX concept and with it, despite the fact that it's this beautifully rotten concept car, Land Rover says it proves we're still a company about function and forming design. Just check out the rear compartment here. So many things to show you; first of all that missile launching tube down there is not that, it's actually where your wine chiller lives, and then you detach it right here for very upscale tail gating. Fabulous. There are a couple of sort of upholstered bench seats on the tail gate, cup holders or crystal holders I prefer to say, on the tail gate you've got lighting again, to illuminate the area of your little portable drop down bar, these speakers deploy to play what's on the radio or the entertainment system out to the group around the end of the car but also detach and have iPod docks on top so you can take them with you as iPod speakers that are almost detached entirely from the car in form and function. So interesting back cabin here, by the way if you notice these little ovoid slots down there, there's one on each side of that chilling compartment, that's where your front bicycle wheels would go with an articulated bicycle holder that puts your entire racing bike, or two, inside the car without anything being outside that of course, secures it. So that's the functional rear, come to the front. And up front check out all the polished metal. They say that that's just not a bunch of filigree; it's actually the structure of the car. You have to have that when you build a vehicle anyway and so in this vehicle they said, why not just polish it up, shape it, and make it fashion as well as function instead of covering it up with leather and nasty plastics. So that's where that comes from. You see the knob in the console there, that's their all terrain response system which Land Rover has. When you turn that on this vehicle, the illumination around the car changes to let you know what mode you're in because they get feedback from some of their customers saying, yeah I change mode and I don't know, I'm not even sure it's doing anything, because it's very subtle, in this case it reminds you, yes I'm doing something, I'm in green mode, I'm in off road mode, or I'm in standard driving mode. Check out the iPhone cradle in the middle of the console, that's kind of slick, and the gauges are interesting; they have combined an LCD panel in the back of the instrument panel with an overlay of etched plexiglas gauge faces. That allows you to retain the 3 dimensional quality of a true physical gauge, which a lot of us like, with the flexibility of an LCD that can do whatever you want. So they can deactivate a gauge and devote that real estate to something else when the driving mode requires it. So a lot of messages here about making the function and the form come from the same place. That's the first law of good design, we're seeing a bit of that here on the LRX.