Jobs unveils iPhone App Store Video

Jobs unveils iPhone App Store Video Transcript

[ Music ] ^M00:00:03

>> So, you're a developer and you've just spent two weeks or maybe a little bit longer writing this amazing app and what is your dream. Your dream is to get it in front of every iPhone user. And hopefully they'll love it and buy, right. That's not possible today. Developers don't -- most developers don't have those kinds of resources. Even the big developers. We have a hard time getting their app in front of every iPhone user. Well, we're gonna solve that problem for every developer -- big to small. And the way we're gonna do it is what we call the App Store. This is an application we've written to deliver apps to the iPhone. And we're gonna put it on every single iPhone with the next release of the software. And so our developers are gonna be able to reach every iPhone user through the App Store. This is the way we're gonna distribute apps to the iPhone. So, let's take a look inside the App Store. It's got the five buttons across the bottom, so we have a Featured section, which is the one's we're featuring. Just add it, stuff Favorites. We got Categories here if you wanna find a game, if you wanna find the business application, you wanna find an application about finances an example, easy to find stuff and browse the different categories. Of course we've got our top list or top downloads -- Top 50 in this case, where I can see what the most popular apps are that are being downloaded. And if I know what I want, I can easily search for something, in this case a Backgammon game and instantly find it. I can tap on it, get some screen shots, and get a write up on it. And if I'm interested in using it, this one happens to be free. I just tap up there and I tap the Install button and the app is wirelessly downloaded to the iPhone using the cell, network or Wi-Fi. It's that simple to put the app right on the phone. Now we've also built a section in the iTunes where you can pruce all the apps as well. And you can download them right to your computer, a PC or a Mac and side load them right into your iPhone as well. But we think most people are probably gonna just use their iPhone and do it over the air right to the iPhone. So, this is pretty cool, but it goes even further. If you've downloaded an app and the developer has updated that app, the App Store will automatically tell you that there's an update available. And if you're interested, you just tap on the App Store, take you to the update section, shows you the app that's been updated. You can see exactly what's been updated, if you like it, tap the update button and your app will be replaced by the updated version again over the air all automatically. So we think this is pretty cool. And the App Store is going to be the exclusive way to distribute iPhone applications directly to every iPhone user. Now, developers are gonna ask, well this is great, but what's the deal, right. What's the business deal? We think we got a great business deal for our developers. First of all, the developer picks the price. Pick whatever price you wanna sell your app at. When we sell the app through the App Store the developer gets 70% of the revenues right off the top. We keep 30 to pay for running the App Store. There are no credit card fees for the developer. We take care of all that. There are no hosting fees, for us hosting the app we take care of that. There is no marketing fees. The developer gets 70% of the revenues and it's paid monthly. This is the best deal going to distribute applications to mobile platforms. Now, we talk about the 70-30 revenue split, but if the developer gets to pick the price, and you know what price a lot of developers are gonna pick -- free, right. So, when the developer wants to distribute their app for free, there is no charge for free apps at all. There's no charge to the user. ^M00:04:23 [ Applause ] ^M00:04:25

>> And there's no charge for the developer. We're gonna pay for everything to get those apps out there for free. The developer and us have the same exact interest, which is to get as many apps out in front of as many iPhone users as possible. Now, will there be limitations? Of course! There are gonna be some apps that we're not gonna distribute: Porn, malicious apps, apps that invade your privacy. So, there will be some apps that we're gonna say no to, but again we have exactly the same interest as the vast majority of our developers, which is to get a ton of apps out there for the iPhone. We think we have invented an incredibly great way to do it, which is the App Store. It's gonna reach every single iPhone user.