iPhone SDK makes public debut Video

iPhone SDK makes public debut Video Transcript

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>> On Thursday morning here at Apple Headquarters in Cupertino, California, the software developer's kit for the iPhone was announced. Finally, opening-up the mobile device to third party applications.

>> Here it is, thankfully up and running and it looks awesome.

>> That's Sega's Super Monkey Ball. One of the first outside games developed for the iPhone.

>> All Gordon has to do to move AiAi around is tilt the device. This is not a cell phone game. This is a full console game. And if anything, we underestimated what the machine was able to do graphically from the start. We had to actually fly-in an extra artist to start scaling-up the quality of the visual to match with the output was capable of giving us.

>> Sega was one of five companies Apple invited to test-out the SDK for 2 weeks. And 2 weeks only.

>> We wanted to do something that took advantage of a lot of the different features of the device. And everything from the touch screen to the accelerometer. We wanted to have a video and audio. We wanted to have a game that described the all of that.

>> Besides the version of Spore from Electronic Arts, the other three companies, AOL, Salesforce.com and Epocrates demonstrated more practical business-oriented applications.

>> Now if you happen to use AIM a lot, if you tend to have a lot of conversations going on at the same time. So we've developed AIM to make it very easy to switch between your active chats just by swiping. ^M00:01:23 [ Applause ] ^M00:01:27

>> With the iPhone SDK, we'll tap into the really rich reporting and analytic platform of our force.com applications to give them really detailed graphic pictures and where they're at against each of their key business metrics.

>> We were able to take advantage of some of the unique features of the iPhone. Like the sequel-light database to store our drug formulation information. And the enhanced screen resolution to show pill images on the device for the first time on any mobile platform.

>> The salesforce.com application was exceptional and the Epocrates for the doctors. The fact that you have that level of visual capabilities is amazing. So in that sense, I think that it's gonna be a big winner. All of the creative functionality that is built into the SDK itself means that, you know we can create games, we can create a whole host of applications that you just never could have this little equality on a hand-held mobile device. So in that sense it's pretty revolutionary.

>> According to Apple CEO Steve Jobs, distribution of these apps should be just as revolutionary and seamless. As far as the business deal goes, the developers pick their price.

>> When we sell the app through the App Store, the developer gets 70% of the revenues right off the top. We keep 30 to pay for running the App Store.

>> Jobs did announced there will be some limitations of content. No porn, nothing illegal and nothing with ill intent.

>> This is actually more than I think what the -- what the developers expected. Apple already was, has move up as a significant player. They basically now declaring that they're going to -- they wanna go and take the full leadership position. Secondly, for them it will mean that they can sell more iPhones.

>> In closing, Jobs introduced John Doerr from the venture capital firm Kleiner Perkins Caufield & Byers.

>> So thank you very much for coming today. We do though have one -- one last thing.

>> Doerr announced the iFund with $100,000,000 to help developers build applications.

>> If you wanna invent the future, the iFund wants to help you build it.

>> In his closing remarks, Steve Jobs announced that the App Store will be a free software upgrade to all iPhone users starting in June of 2008. I'm Kara Tsuboi, CNET News.com. ^M00:03:42 [ Music ]