iPhone OS 3.0: In-app buying Video
iPhone OS 3.0: In-app buying Video Transcript
[ Music ]
>> Well, I'm happy to say that we are supporting all of these additional purchase models in iPhone 3O. And we're doing it with what we call InAppPurchase [assumed spelling]. Let me show you how it works. Let's say you have an e-magazine. In iPhone 3O, right from within this application, you'll be able to purchase the renewal. So you get this standard panel. Comes up and says in this case, would you like to purchase six more months for $4.99? When you tap "buy", you'll continue to receive all of the issues to this magazine right inside the app. Next, a game. You can now purchase a game that would come, with say ten levels. And when you're done playing those ten levels, just by the tap of your finger, you could purchase the next ten levels for the game. When you say you'd like to buy it, the game will automatically download those levels right into the game. One more example. City Guides. Again, before iPhone 3O, you would need to sell one application per guide. With iPhone 3O, you can sell a generic City Guide application, and then sell City Packs. So you can see here, I've already purchased, say the Boston and the New York City pack. So let's say I want to purchase Chicago. It's as easy as tapping on Chicago, and it brings up the standard alert asking if I'd like to purchase it. Now here's where it's really nice. This whole thing is tied directly into the iTunes store. So, when you tap on buy, it brings up a standard iTunes credential panel in a secure way, you know. Get your username, you type in your password, and when you do, it talks back to our iTunes store, validates the account, and when it proves the purchase, the application is free to download that City Guide right into the app. And now, you're good to go. So, InAppPurchase. The business model for InAppPurchase is the same as for the App store. Meaning, the developer sets the price for InAppPurchase items. Again, 70 percent of the revenue goes straight to the developer. There are no credit card fees. We will cover all the credit card fees, and developers are paid monthly. Now, to keep the model simple for the consumer, this is for paid apps only. So if a developer sells an application, and it makes sense in that application to have an InAppPurchase, say for a subscription, you're absolutely happy to go ahead and do that. But to keep it simple, when a consumer sees a free application, free apps remain free. You won't be asked ever to buy something inside that free application. And that's what we're doing for InAppPurchase. [ Music ]
Scott Forstall, Apple's senior vice president of iPhone software, shows off a new feature that will allow users to search for specific e-mail messages, applications, contacts, and other data.
At long last, iPhone users will soon be able to copy and paste text and images. Apple's senior vice president of iPhone software, Scott Forstall, demonstrates the new tap-and-drag feature.
Play multiplayer games and share data with the iPhone user next to you. Apple iPhone software guru Scott Forstall demonstrates.
The iPhone finally gets multimedia messaging, letting you text message photos, calendar invites, and even contacts to another phone. Apple iPhone software guru Scott Forstall demonstrates.
Apple Senior VP Scott Forstall shows off Facetime, a video conferencing feature, on the new iPad 2. Users will be able to video chat with other users on the new iPad, iPhone, iPod Touch, and Mac computers.
Instant messaging and other real-time alerts will soon be available on your iPhone. Apple iPhone software guru Scott Forstall demonstrates.
Apple Computer's vice president of platform experience, Scott Forstall, demonstrates the company's new application "Time Machine." Users can travel through time by scrolling through different windows that represent days, looking for the file they need. The keynote took place Monday at Apple's Worldwide Developers Conference 2006 in San Francisco.
At Apple Computer's Worldwide Developers Conference 2006 in San Francisco, Scott Forstall, the company's vice president of platform experience, demonstrates Web Clip, a program that lets users create live widgets with their favorite Web sites.
At Apple's WWDC in San Francisco, the company's SVP of iPhone software, Scott Forstall, demos a new app, "Find My iPhone," that helps people find their phone if it gets lost--the software pinpoints on a map where the device is located. Users can also send an alert to the phone announcing it is lost.
Apple's Scott Forstall shows off Siri, the company's new voice recognition-enabled personal assistant for the iPhone 4S. The new software will allow you to ask for help and will respond back to you in human-like language.