An iPhone app for the body-conscious Video

An iPhone app for the body-conscious Video Transcript

[ Music ] ^M00:00:04

>> So medical students typically rely on bulky paper flash cards, and atlases to learn the complex names and locations of the structures of the human body.

>> But this is about to change. We've started with the gold standard in medical illustrations, the beautiful Netter collection, and using the iPhone SDK, we've created a app that is not only more portable, but also far more powerful then paper flashcards, so let's have a look. A student can easily find a region of the body, and [inaudible] view hundreds of anatomical images. Once they select one of those images, then they can easily zoom and pan across these beautiful, and highly detailed images. Imagine doing this on any other mobile device. Simply select.

>> Thank you. ^M00:00:50 [ Applause and Cheering ] ^M00:00:55

>> Thank you.

>> Simply selecting a pin shows the anatomical structure, and it makes it very easy for a student to jump out into the web and find additional information on that particular part of the body. The app has a simple quiz mode that prompts the user to find a structure within an image, and provides feedback about whether they're right, or whether wrong. And we really believe that applications like this will provide unique, and new opportunities for effective learning outside of the classroom. And I witnessed this first hand in my teaching of brain anatomy, when a student after using a prototype of this application said, Dr. Williams, I learned five new brain terms this morning while I was waiting in line for my latte. So the iPhone SDK has enabled modality to provide learners instant access to the content that they trust on a device that they really want to carry. And its been so easy to use, and coupled with our business, and development model, we've been able to produce numerous applications very quickly. Not only medical applications that we're talking about here today, but we're also bringing some of the biggest brands in K12 education, and consumer reference content. And we're excited to announce that within weeks of the app store launching, we'll have a dozen applications available, and many more by the end of the year.

>> Thank you very much. ^M00:02:13 [ Applause ]