Instagram CEO outlines revenue strategy Video
Instagram CEO outlines revenue strategy Video Transcript
You are so sick of being asked how you guys are gonna make money. This is... this is what I wanna know. Well, let me ask you first? Do you know how you're gonna make money? We don't... Let's pretend it's happening. I'm sorry. That is the title of the talk right? It's in parenthesis. We can forget about it. I don't read things in parenthesis. So here's the deal. Instagram has three things that we need to get right. The first is building an audience, okay? So we have 27 million people. You know, 27 million people is not too shabby but it's nowhere near the scale you need to make a massively large business. So we're working on it. We have a million users a week. It's fantastic. Things are going really well. The second is that we wanna create a stage and when I say we wanna create a stage, what we wanna do is build a platform where advertisers can come and you know perform their advertisements. So if you look at our medium, we're all about images and images are really important to us because they are the same language that advertisers tend to speak and display advertising. What we've seen is people like Burberry, Banana Republic, Audi, you name it. They're all signing up and they're using Instagram as a really clever way to showcase their product and I think that through that, we can do some really cool stuff. Now, the third part of this is actually tools which we haven't gotten to. What are the tools that allow advertisers to use our platform differently than say, a user. Right now, if an advertiser wants to put something on like if Burberry wants to post a photo, they either need to take it with a single iPhone or send it to themselves via e-mail and then crop it out of their library. It's like such a terrible experience that it's almost amazing that people are doing it. It's amazing that we see the amount of attraction with brands that we do. So those are the three components and I think the third is really where the modernization starts getting interesting and I'm not gonna say that we're gonna know day 1 exactly how it takes form but I think it's about experimentation and not ignoring it, say for like the first 5 years of the company. I wanna make sure that it's always top of the mind because we're here to buld a business.
Instagram co-founder Kevin Systrom shows off a new video tool for the social-networking service that lets users capture a 15-second video clip, add up to 13 filters, and share it with friends. The feature is available starting today via iPhone and Android.
At a press event in Menlo Park, Calif., Instagram co-founder Kevin Systrom announces a feature called "Cinema" that helps users stabilize recorded shaky videos on the social-networking site.
The venture capitalist talks about the brewing battle between Google's Android and Apple iOS at Business Insider's Ignition West conference today in San Francisco. Henry Blodget, Business Insider editor in chief, moderates the discussion.
The co-founder of venture capital firm Andreessen Horowitz talks about the hurdles Facebook's Mark Zuckerberg overcame in becoming CEO. Horowitz spoke at Business Insider's Ignition West conference today in San Francisco.
You can now embed Instagram posts on your personal blogs. Watch today's Tekzilla Daily Tip to find out how.
Wish you could get all those awesome Instagram filters on your home computer? PicFull offers many of the same effects, and much more, and Veronica checks it out on today's Tekzilla Daily.
Newly limited Twitter support means Instagram photos are cut off on Twitter's mobile app; iPhone 5S rumors have begun; and Netflix makes a major deal with Disney.
Share more of your life with friends using Instagram's new video features.
Instagram is an iOS app that lets you take, edit, and share your pictures with friends. Here are a few ways to get creative using Instagram.
Instagram doesn't make it easy to save all your photos, but Instarchive is here to help. Veronica has the details on how to make sure you don't lose those precious sepia-toned memories.