Game, console makers targeting wee players Video
Game, console makers targeting wee players Video Transcript
-This is so cool. -At this year's Electronic Entertainment Expo or E3 in Los Angeles, game and console manufacturers made no secret of designing games for kids-- young kids. -This game opens up a living story book full of monster friends for you and your kids to meet and play with. -Experts say, it's a trend that's been developing for years, but now the hardware technology has evolved for even easier gameplay. -It's extremely accessible because I've taken away the controller, because you-- you haven't got anything in your hands. There are no buttons to learn. The idea there is-- that there's no barriers to entry and that very young kids can be playing-- -Besides Sesame Street, game developers are also tapping into other well-known kid friendly franchises for their titles. -This a-- that recognition and I mentioned especially among young-- young gamers, that recognition from the movies and then of the TV and, you know, the toys that they love in video games, that's-- that's all we gonna do well. -We do serve like candy. We wanna make sure you don't maybe overuse that too much. -As a parent, CNET Senior Editor's Scott Stein, is skeptical and cautious about his son's gaming exposure. But, he acknowledges that parenting styles need to adapt with the technology. -We maybe in an age where these types of games and interactions do get learned at a younger age and maybe we, as parents, have to learn and integrate that better. -Gaming manufacturers are banking on capturing the imagination of little ones and perhaps even the parents. -Watch out! Cannon balls! -In San Francisco, I'm Kara Tsuboi, CNET.com for CBS News.
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