Daily Debrief: Apple's 'Let's rock' event didn't surprise Video

Daily Debrief: Apple's 'Let's rock' event didn't surprise Video Transcript

[ Music ] ^M00:00:02

>> You think that the hour-long presentation from Jobs today met expectations and all the hype leading up to it?

>> I think it did because I don't think that the hype around this one was as much as other events have brought in the past. I mean I think we were all pretty sure what to expect from the September iPod event from Apple these days. You're gonna get new iPods across the board in time for the holiday season and that's what we got today and you know they actually, I think this is one of the few events where almost everything was in line with the rumor mill. You know that doesn't always happen and we could see that today. So there were really few surprises I think actually in the event.

>> Of all the changes that were announced, what impressed you the most or what do you think will excite the fans and consumers the most.

>> Well, you know, it's gonna be interesting to see if the iPod Touch really does become the primary iPod in Apple's line up. That's what they would like that to do because it's more expensive, they make more money on it and it's frankly more interesting, you know it's a little computer. I'm not sure the people are ready for the iPod Touch to really supplement the iPod Nano as the primary iPod in Apple's line up, but I think with the new colors, and some of the new features on the Nano that that will still be the primary selling device in their arsenal.

>> Throughout the entire presentation, we heard a lot about this new Genius Tools, the genius feature through iTunes. It seems just kind of like a cheap rip off of the Pandora, sort of, but I don't know, is it that exciting really?

>> Well, it can't be that good because if you put Bob Dylan and John Meyer together, so I don't know what they were thinking on that score, but, I mean that's an interesting thing that people will like. I don't think that's the kind of thing where people are gonna be like, oh, I'm gonna run out and buy, you know a new iPod in order to do this. But, I mean, let's face it, Apple's got what -- 73% of the market already. I mean adding little features like this just keeps people on their system, you know. I mean if other services have features that are worth adding, they're gonna add them probably over time. I mean, you know if anything given credit for the not inventive years syndrome which happens to lot of companies.

>> Since you are a headline writer, what are some of the headlines that you would throw out about this event?

>> Well, I think the most important thing to be honest is the release of the iPhone 2.1 software. I mean, these are products -- all the products themselves, the new Nanos and the new iPod Touch, we were pretty sure this is all coming. But Apple needed to fill the gap that was happening with the iPhone and the iPod Touch. All of these applications store crashes, all the reception promise of the iPhone, I mean that, you know he spent about 30 -- 45 seconds talking about that and that may have been the most important thing that Apple released today, but that being said, you know I think they really did sure up the Nano line up going into the Fall, you know they have colorful products, interesting products with good features that I think people will like. And they continue to shine in the iPod Touch into a little computer and the center piece of it's iPod line up. So I gotta think a headline, you can make of course make me do it on the spot here.

>> Absolutely. Theirs was the funniest iPod ever.

>> Fun is not the word. I think someone needs to go back to Steve and explain that fun is just not a word. My editors are not gonna let me get away with saying fun in a sentence.

>> Would you use the word successful as far this launch goes, this debut of some of these new products?

>> Yeah, I don't think the bar was set very high, so I don't think that you know -- it was definitely a success. I think they've got new interesting iPods, but then again I mean this is sort of, you know this wasn't like China pull off, something like the iPhone launch or MobileMe launch or new Macs even. You know this is right in their wheel house. The iPod means Apple to more people around the world, than any other Apple product and so they need to keep making smart incremental changes to that product and I think they today. ^M00:03:29 [ Music ]