The business of viral videos Video
The business of viral videos Video Transcript
-Now, everyone knows what happens when you drop a handful of Mentos at a Diet Coke. -There's an amazing geyser, there's 25 or 30 feet air. -And the process of playing around with this chemical reaction, Stephen Voltz and Fritz Grobe unknowingly became viral video stars. -We put up - we told one person on Monday morning, let [unk] -Alright boys, anytime, take it away. -In less than seven years, more than 100 million people have seen this Diet Coke and Mentos video earning the team more than $30,000 - that's led to more videos and partnerships with McDonald's and Coca Cola and has forced Stephen to rethink his career as a trial lawyer. -I'm not making the same money as my kids like but it's a lot more fun. -These people are making a lot of money. They're putting the kids through college doing this, quitting their jobs to be able to do this because they have a steady income from this audience that they've built. -Kevin Lockheed whose team tracks video trends for YouTube. To him, a winning video has to be shareable. -We don't just want to watch those videos. You want to talk about them to somebody else. You want to post them in your social media feeds. You want to have a conversation. -In a new book on the topic, Voltz and Grobe explained what they think are the key elements to viral success. -Be true, don't waste my time, be unforgettable and ultimately [unk] -As for what they're working on next, well, you might just have to wait until someone forwards you the link. In San Francisco, I'm Kara Tsuboi, CNET.com for CBS News.
CNET's Kara Tsuboi and Daniel Terdiman discuss Twitter's recently launched video-embedding feature. Hear the details on Vine and how Twitter arrived at the maximum length of 6 seconds per clip.
This is a behind-the-scenes look at the video shoot for the first single from My Ghetto Report Card, E-40's soon-to-be released 12th album. "Tell Me When To Go" features Keak Da Sneak, and was recently shot by Lil' Jon and Director, Bernard Gourley (Lyfe Jennings, Three 6 Mafia, Beanie Siegle). The video introduces the world to the Hyphy movement in the Bay. "Hyphy music is like Crunk, but in a more up-tempo way. The culture is a way of life for Bay kids. We got the side shows, the muscle cars, we ghost ride the whip, we got the invisible driving, the music, the go dumb get stupid dances, we just actin' a fool expressing ourselves," explains E-40. Thousands of people showed up at the shoot including just about every rapper in the bay, members of the Hieroglyphics crew, and members of The BME Click including Lil' Jon, Lil' Scrappy, and Bohagon. "We were smokin' up the block, turning donuts and figure 8's. We had the hyphy train crackin'. Just imagine 300 cars riding back to back after a party with every car, van, camper or truck with all they doors open, shakin' their dreads, showing their grill, sporting stunna shade glasses, dancing on top of the roofs and hoods of the whip, campaigning like the president, like a big parade. It's just a whole bunch of super energy. You gotta see it," explains E-40.
With old-fashioned liquor laws and complicated shipping procedures, selling or buying wine online has never been easy. But as CNET's Kara Tsuboi explains, it no longer has to be so hard.
It's become a story of lies, mysteries, and many unanswered questions. CNET's Kara Tsuboi and Casey Newton try to unravel the complicated web a Russian developer has spun around a video of the alleged Chromebook Pixel.
In this clip, an oddly intelligent bird does a bouncing dance.
We know everybody hates a clip show, but that's just because everybody hasn't seen THIS clip show. Stroll through memory lane, and get ready for a buzzy 2007!
If you're an art lover, collector, or simply someone with a passing interest in art, a new Web site might pique your interest. It's called Artsy, and it's designed to run as a search engine of sorts for fine art. CNET's Kara Tsuboi explains in this Tech Minute.
It's estimated that 75 percent of human resource departments are required to perform a Google search on job candidates before a hiring decision is made. If that's the case, do you know what turns up when your name is put into the search engine? Are the results accurate or favorable? A new, free service called Brand Yourself helps you change or alter what search engines like Google can dig up. CNET's Kara Tsuboi reports.
The music video for "Smile" by Junobot (R9 records.) Enjoy!!! Shot in Folsom, California and various Junobot live performances in Sacramento, Donkeytron studios has captured the 80's vibe and feel of the Junobot sound. From the album "The Nature of Technology," Smile features lyrics contemplating what to do with life's opportunities and a coffeehouse crush. The dance-beat formula and synthesizer hooks have made Smile one of Junobot's more popular tracks.