Manage updates with the Download AppBrand yourself with a new online reputation Video
Brand yourself with a new online reputation Video Transcript
Called Sibling Rivalry 2.0. I'm gonna look under Trigiani. Mary Trigiani has a friendly competition with her sister who is an author. They're competing to show up higher on the page after you've Google their name. I would sporadically show up above the fold in Google. Sometimes I'd be there, but most of the time I would not because she was dominating. If somebody is just looking up my last name, I'm toast. So the marketing consultant turn to a new website. Brandyourself.com, to change what happens when you type your name into a search engine like Google or Bing. They focus on what do you want to say about yourself. What do you want out there and let us help you do that. Brandyourself is one of the first services that helps individuals not as companies show higher in Google rankings to the use of search engine optimization or SEO. Your ultimate goal is to get as many positive links that you like on that first page if possible, you know. And those things you don't want buried. Patrick Embron in his Seri Q University roommates Peta and Evan Wanson founded the company after Peta apparently lost out on an internship because he has the same name as a drug dealer. The point is everybody should be actively improving their search results because people will look you up. And what they find matters. As for Mary, she's already seen results. If someone searches under Mary Trigiani, it goes to the correct address. It goes to everywhere pretty much that I want to go. And hopefully soon, she'll top billing above her sister. In San Fransisco, I'm Kara Tsuboi, Cnet.com for CBS news.
Related Videos
Yang resignation, successor the talk of the Valley
Silicon Valley is atwitter over what kind of CEO Yahoo needs to hire to replace the outgoing Jerry Yang. CNET's Kara Tsuboi hears opinions and analysis from some "armchair quarterbacks" over this crucial decision for the Internet giant.
What does Google's new "instant" search result page mean for users and for advertisers? We explore the pros, cons, and the unintended consequences of the new system with search experts Tom Krazit from CNET, and Danny Sullivan from Search Engine Land.
Microsoft's new search engine, Bing, gives search results comparable to Google. And in the presentation of results, in many areas it's much better.
Breach exposes clients' customer names, e-mail
Several large companies have warned customers that a security breach at marketing firm Epsilon has exposed names and e-mail addresses. CNET's Kara Tsuboi reports on the breach and what you can do to protect yourself.
New grads finding rosier job market in tech
Numbers released by the Labor Department Friday show the unemployment rate up slightly from last month at 9 percent. But there's some good news for job seekers. There were nearly a quarter million new jobs added in April, the largest gain in 11 months. The tech industry in particular is seeing an uptick in hiring. CNET's Kara Tsuboi takes a look at what it takes to find a job in the tech industry.
Abuzz over Microsoft's Yahoo bid
On the streets of Silicon Valley Friday, everyone from software engineers to grandmas was analyzing Microsoft's $44.6 billion bid for Yahoo. CNET News.com's Kara Tsuboi speaks with one alum of both Microsoft and Yahoo about why he favors the deal.
Daily Debrief: A Wi-Fi scavenger hunt
Hoping to put the Microsoft Zune's Wi-Fi capabilities to the test, CNET senior writer Ina Fried traipsed through the city of San Francisco in search of hot spots to download and stream music. On Monday's edition of the Daily Debrief with CNET's Kara Tsuboi, she explains her mixed results but still makes a case for the anti-iPod MP3 player.
Tech Minute: Become an art aficionado with Artsy.net
If you're an art lover, collector, or simply someone with a passing interest in art, a new Web site might pique your interest. It's called Artsy, and it's designed to run as a search engine of sorts for fine art. CNET's Kara Tsuboi explains in this Tech Minute.
If you've got a gadget to push or a Web service to sell, there's no better place to make a name for yourself than at the gigantic Consumer Electronic Show, which takes every January in Las Vegas. CNET's Kara Tsuboi travels to Sin City to watch companies compete with their products for not only $50,000, but also coveted CES booth space. Find out what impresses the judges and why.
Home Wi-Fi routers are easily hackable, says study
Alarming news for those of us who use Wi-Fi in our homes or small businesses: a new study says Internet Wi-Fi routers are surprisingly easy to hack, leaving our personal and financial information exposed. CNET's Kara Tsuboi reports on what you can do to better protect yourself.
