Battle of the batters Video

Battle of the batters Video Transcript

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>> Hey there, I'm Kara Tsuboi with CNET News.com and I'm joined by Jen Guevin, a writer for CNET's Kitchen Gadget Blog. Now, everyone has heard of the popular food in a spray can, but this happy little family is now joined by a third member.

>> Batter Blaster.

>> The idea is that with one little squirt and you can get the perfect pancake. So easy, so simple, but we're not convinced -- No. So, we're gonna put it to a taste test with the old fashion traditional way of making pancake batter. For those of you out there who find this process too complicated, messy, inconvenient or expensive, I introduce you to your new hero, Sean O'Connor.

>> It's like stupid that how easy it is.

>> Point, shoot, pancake.

>> It's no more process than what you would do in your bowl. Put into a can and pressurized.

>> And it takes less time than the home-made version. Jen and I measured, mixed and stirred for roughly three-minutes. Compare that to shake -- it's kind of globby sounding, yeah?

>> I know.

>> And spray. Dollar-for-dollar, it's tough to say where you find the better deal. A can of Batter Blaster runs $4.99 and claims to make 28 pancakes. Now, one detail not to be overlooked, however, is that we're spraying organic batter here.

>> We wanted to be able to say, hey listen, it's an organic product, it's a good for you product. It's a recyclable package, just to get people, kind of over the idea that it is bad for you.

>> This is the critical moment, the taste test.

>> What do you think?

>> Not bad. I mean, then again, anything drenched in maple syrup is gonna be good, right?

>> I'm still gonna go traditional.

>> Yeah.

>> But in a pinch, this is great. For the convenience of it.

>> It'll pass ...

>> A successful pancake.

>> And for many MD, Masters, Bachelors, mom or backpackers, passable, works.

>> Anybody with a mouth that likes pancakes is our demographic.

>> Batter Blaster is sold in major chain stores like Whole Foods and Costco, but only in the western United States as of now. But for the lazy, culinary clutches or just the curious, have no fear.

>> We're growing like a weed right now.

>> As far as marketing goes, Batter Blaster doesn't have to spend a dime. Food bloggers and amateur chefs have fully populated the internet with their own write-up and videos. First, cheese. Now, pancake batter. Get ready for the potential of a major spray food brand.

>> We've also been able to put brownie, cookie, cupcakes, muffins inside of the Batter Blaster can.

>> So, that's we can expect from you next, huh?

>> That's right.

>> I'm Kara Tsuboi.

>> And I'm Jen Guevin.

>> With...

>> CNET News.com. ^M00:02:43 [ Music ]