Barbie gets digital makeover at Toy Fair Video
Barbie gets digital makeover at Toy Fair Video Transcript
I'm Bridget Carey here at Toy Fair 2013 in New York to see how technology is going to be in tomorrow's toys. Get ready for a new type of battling robot, the BattroBorg by Tomy. This is the starter set and it's a wireless fighting system. The goal is to hit your opponent 5 times in the helmet and then the robot will be disabled. You could even have up to 20 of these guys fighting at once if you're so brave enough to engage in a Battle Royale of that size. Come on, Rocky. Barbie has quite the hi-tech dress on. This is Barbie Digital Dress. It's got a like Lite Brite meets Barbie. Maybe it's your own little digital bedazzling if you want. You can use a stylist to draw what you want on her dresses and you can save different versions of it, or you could even have her dress move to the music. If you wanna be a true Barbie girl, you gotta have Barbie's look, so why not have Barbie's Digital Mirror Makeover where you can have a digital makeover with fake makeup all on a screen. What you need is to stick your parent's iPad in the screen, and it uses augmented reality to kind of paint your face and save pictures of your new glamorous look and be able to send it to other people. Oh yes. That's it. Another big trend we're seeing are toys that work with your old iPhone or iPad, and Mattel is doing this big time. Here you have a Fisher-Price app mobile where you could stick an iPhone inside or put an iPhone in a book. There's iPads and other learning games, and it goes up an age so it's kind of fun how you're taking what you already have in the house, an iPad, and bringing it to life with new toys. Here's a toy that puts a tech twist on Nerf. This is the Tek Recon, and it has actual ammo but you put a smartphone on top to be able to find out where your opponents are who also have a smartphone or where your teammates are all with GPS and radar. And of course Hot Wheels has to have a piece of the app action as well. You don't need an iPad to have fun with it but if you do, it has a video camera with augmented reality which gives your play set a whole new level of fun. Here you have a shark that's jumping over the cars as they race by. It's gonna be about $45 and available in July. Even Lisa Frank has gone techie. They have Light Up diaries now. Excuse me. I'm having a moment. It's clear that tech is making playtime more fun. I got a castle that's calling me. For CNET, I'm Bridget Carey.
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