Author Walter Isaacson on Jobs' innovation Video
Author Walter Isaacson on Jobs' innovation Video Transcript
-Steve Jobs wanted to make sure every product was simple and elegant. The very first Apple brochure in the early 1970s said, "Simplicity is the ultimate sophistication." And so, he was always saying whether it was an iPod or an iPhone, or an iPad, "Can't we get rid of that button?" "Can't we get rid of that step you have to in the interface?" "Can't we make it more intuitive and simpler?" So, there is a Zen like simplicity to all Apple products. It comes from the fact their design end to end. So, they work well the software and the hardware and the content are all designed to work together so you don't get those ridiculously arrow messages, let's say, you know, 404 arrow message, but then Steve Jobs is trying to figure out how to make it simple and elegant. One of the great collaborations of our time has been Jony Ive, the design director, and Steve Jobs, and they go into this room, that's sort of behind big metals doors and guarded by, you know, couple of people on glass boot. So that very few people can get in there and it's the design studio of Jony Ive and it's got that 8 big tables and all the future Apple products are there with different models and what Steve Jobs Loves to do is just walk around this table with Jony Ive, not to be shown with drawings to be talked to. He likes to fondle. He likes to say. So, this is how the new iPod would look. It doesn't feel friendly. It doesn't feel like I could pick it up with 1 hand. Don't you wanna put a little bit of a curve here and they kept going back so that some of you maybe not be able to tell the changes they were making, but just a tiny curve and the way it was shaped just because Steve Jobs want the design to be perfect. If you look at the Sony Corporation, they should have invented the iPod. They had a music division. They had a hardware division. They had personal devices. They were the ones who come up with the Walkman, but all those divisions at Sony just like many corporations were fighting with each other. The hardware division wanted something. The music division was kind of worried about it. Steve Jobs didn't believe in that. He believed in centralizing command at Apple, so that everybody work together for the good of Apple and they want separate division doing consumer devices and desktop hardware. Otherwise, the people who are running the Macintosh might say, well, this iPad, that's gonna hurt hour desktop computer business. That's why, it's an innovative company that keeps coming up with new things because Jobs is very insistent that you don't let one division compete against another.
Author Walter Isaacson discusses Steve Jobs' appreciation for creativity and technology as well as his brutal leadership style.
Late Apple co-founder Steve Jobs' biographer Walter Issacson tells CBS "60 Minutes" what Jobs thought of his competitors and Jobs'reluctance to mentor Google's co-founder Larry Page.
The format of today's episode is a little different, as we're discussing all the products to come out of Apple's Education Event at The Guggenheim Museum here in New York, along with Bridget Carey who reports from the field on iBooks 2, iBooks Author, and the revamped iTunes U platform for students. CNET's David Carnoy helps us out as well.
'The Cult of Mac' author Leander Kahney joins CNET News.com's Amanda Termen to discuss the emergence of the infamous "Mac faithful" and the lengths so-called Macheads have gone to in order to protect the name of Apple Computer.\r\n
Amazon.com CEO Jeff Bezos and author Tim O'Reilly speak at the Web 2.0 conference about the unique ingredients that have made Amazon a successful e-commerce company. Bezos also reveals why Amazon needs to continue innovating.\r\n
During his second year as head of Sony, what does Howard Stringer have planned for the consumer electronics giant? He takes the CES keynote stand in Las Vegas to discuss upcoming Blu-ray Disc products and cameras. Dan Brown, author of "The Da Vinci Code," also joins Stringer to discuss e-books.\r\n
At the Gartner Symposium/ITExpo in San Diego, Microsoft's Bill Gates discusses how innovations such as reliable speech recognition software will succeed in the next 10 years.
Molly Wood sits down with Ray Kurzweil, futurist and author, to discuss his predictions of technology and humanity, space, and his upcoming book.
We've put it off long enough, and today we'll finally spend time discussing Stop Only Piracy Act (SOPA), an incendiary bill written by Texas Congressman Lamar Smith that would effectively put an end to any Web site that would "steal America's innovative and creative products attract more than 53 billion visits a year and threaten more than 19 million American jobs."
Some companies get social media, and some don't. What kind do you work for? Today, we're discussing the incredible success of the Old Spice YouTube campaign compared to Apple's top-down over-control of communication around the iPhone 4 antenna problems. Guests are authors Brian Solis of FutureWorks, and Rick Bakas of the St. Supery winery.