Advertising with QR Codes Video

Advertising with QR Codes Video Transcript

shots of cell phones scanning QR codes. Coming up: there's no doubt that QR codes are the future, but what exactly are they? SUGGESTED LEDE: We all know what bar codes are, but now there's a new kind of bar code, called a quick response code or a QR code for short. QR codes aren't scanned by the check out person at a store, they're scanned by you, with the help of your cell phone, and you're going to be seeing a lot more of them. SCRIPT TO TAPE: Daniel switkin/google I think QR codes are a way to learn more about the things in front of you. QR codes are like weblinks to the real world and they're a lot faster than typing on mobil phones. nat sot japanese commerical NARR 1 (RUNS :13) QR CODES HAVE BEEN USED IN JAPAN FOR YEARS. WHEN SCANNED BY A CELL PHONE THEY PROVIDE A LINK TO A WEB PAGE AND ADDITIONAL INFORMATION. IN EUROPE QR CODES CAN BE SEEN ON BUILDINGS, AS WELL AS ON PRODUCTS LIKE SODAS. Daniel switkin/google I think QR codes are becoming more popular in the US. They're showing up on more products more stores. NARR 2 (RUNS :13) BAR CODES THAT CAN BE SCANNED WITH CELL PHONES ARE NOW SHOWING UP IN MAGAZINES, AND IN STORES. AT NORMA KAMALI IN NEW YORK QR CODES ARE EVERYWHERE. BY SCANNING THE CODES CUSTOMERS CAN LEARN ABOUT THE STYLES. KAMALI The information you gather as you go through the story stays with you so when you leave you have all the information about the styles that you were interested in. NARR 3 (RUNS :07) A SCAN OF THIS OUTFIT'S QR CODE WILL LINK YOU TO A MUSIC VIDEO IN WHICH BEYONCE IS WEARING THE ITEM. Music up NARR 4 (RUNS :04) AND QR CODES CAN GIVE A NEW MEANING TO THE IDEA OF "WINDOW SHOPPING" KAMALI: If there's a style in the window that you really like customers can shop directly from the bar code. So if its after six you can shop without anybody and do it on your own. END TAPE: SUGGESTED TAG: Natali Del Conti is here to give us a demonstration of how QR codes work. Good morning.