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The 404 685: Where we get the Fflick outta here (podcast)

Our guest on this morning's episode of The 404 Podcast is Ron Gorodetzky, CTO of Fflick.com, a new site that uses Twitter to aggregate public opinion on popular movies. We're anxious to talk to Ron about the new site, but first Wilson grills him about his former position as Systems Engineering Manager at Digg.

Ron is certainly not a newcomer to the world of start-up Web sites. Back in 2004, he was asked by Kevin Rose to be part of a small social news site you might have heard floating around the Internet: Digg. After helping build Digg into the ubiquitous powerhouse it is now, Ron left and joined up with three other former Digg employees to found Fflick.com, a new online tool that uses Twitter to show you instant movie reviews from your online social circle.

Here's how Fflick works: the first step is to log into your Twitter account on the Fflick home page that also shows all the newest movies in theaters and opening soon, and a small percentage rating that represents the public's general sentiment about the film.

If you see a particular title of interest, you can click through to see public tweets and even filter through your friends' posts as well as positive tweets, negative tweets, interesting tweets, and the latest tweets. There's also a convenient menu on top that routes you to information on show times, ticket purchasing, Netflix queuing, and more.

Ron tells us about the team of engineers who work in the background to ensure the site stays populated with opinions, including the learning machine that scans for keywords to help Fflick recognize a title within a tweet and quality it for the site. Not to worry though, as much as it sounds like Skynet, Ron assures us we're safe...for now.

Ron also gives us a quick preview of the long-term road map for Fflick, and while the site focuses only on movie reviews for now, the engine behind Fflick can theoretically be used for scanning the public sentiment for a variety of issues, including political opinions, music reviews, and more. There are lots of exciting things in the works for a company that's been around for less than two months, so start Fflicking and be sure to tell your friends you heard about it on The 404 first!

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