R.E.M. fans (like me!) and music-biz folks interested in exploring new ways to use the Web should check out the two-part series on Hypebot.com about the band's online campaign for its latest album, Accelerate.
The posts are written by Ethan Kaplan, the Warner Bros. vice president of technology who worked with the band to design a technology-intensive publicity campaign.
Ninetynights.com, which included exclusive short videos of the recording process.
REMDublin.com, which evolved into a wiki-style collaboration between fans and resulted in fan-created videos scoring top-popularity spots on YouTube.
Two … Read more