Prismatic is breaking into the social networking game. In its previous incarnation, the iOS app focused on crawling the Internet and social feeds to deliver fresh content relevant to peoples' interests. With the new version, Prismatic has added a social dimension, similar to Twitter, which allows users to follow people within a topic area and recirculate content around the "interest" network.
"The new product is completely different, moving from news to social," said Prismatic CEO Bradford Cross. "It's more like Twitter and Facebook with profiles, activity feeds, search and explore. Each story has an … Read more