HALF MOON BAY, Calif.--For Internet publishers to make the big money from online advertising, they need to manufacture a little scarcity, much like the television business.
That's the current thinking of News Corp. Chief Operating Officer Peter Chernin, who said at a conference that there's just too much inventory on the Internet for advertising to sell for high rates.
"We have to create category scarcity. That category these days is video," Chernin said here at the Fortune Brainstorm Tech conference, a three-day gathering of tech and media executives. More specifically, he said, premium online video … Read more
MySpace has quadrupled its estimated number of registered sex offenders posting profiles on the site, from its May estimate of 7,000 to a current tally of 29,000. The pages of identified offenders have been deleted. What does this news mean for parents? How do we assess risk and keep it in perspective, and what best practices should be implemented on family, corporate and societal levels to keep kids safe?… Read more