location-based advertising

Facebook less trusted than Amazon, Google, survey says

People don't go to Facebook to shop for necessities, or even for luxuries, so it's not surprising a survey released today found that folks don't want to share their personal data in return for service on the social-networking site.

The survey -- done by Placecast, a location-based marketing firm -- found that U.S. adults are more than twice as likely to trust Amazon than Facebook with personal information. The firm aimed to gauge Americans' comfort with relinquishing private data in exchange for receiving marketing promotions offline, online, and through mobile devices.

Sixty-six percent of U.S. … Read more