Usually, "Liking" something gives it broader exposure -- and thus a better chance of propagating in the digital realm. A new online art project called "Like to Death" is the opposite. It disappears bit by bit as people "Like" it.
"Social media is the fifth dimension that fabricates our online existence," reads a screen that appears when visitors enter the flickering black and white site for Like to Death. "Imagine a life without it, if you can't you have been possessed. Break the curse, like it to death."
A collaboration for Adidas Originals by digital artist Geoffrey Lillemon and Stooki, an independent U.K. jewelry and apparel label that's also an art collective, Like to Death presents an ominous-looking seated robed figure of death wearing four heads like rings on its fingers. The artists describe these symbols as "demons," toying, they say, with the idea "that everyone possesses a social-media demon" -- be it an unhealthy addiction to social networks or the traces of ourselves we leave online that we might later wish we could make disappear. … Read more