Asus bets on 'Happiness 2.0' to drive growth
Taiwanese PC maker Asustek said that its shipments will increase in the second quarter as it bets on a "Happiness 2.0" strategy that aims to create so-called hero products that are must-haves.
The company reported first-quarter net income of NT$5.01 billion, up from NT$3.42 billion a year ago. Revenue was NT$90.91 billion, up 23 percent from a year ago.
By product line, Asustek moved 4.1 million Asus notebooks, 900,000 Eee PCs, and 600,000 Eee Pads. For the second quarter, Asustek projects that it will ship 4.4 million … Read more
