The new iPad made its debut in Tokyo's Ginza district to lines exceeding 500 people, according to Japan's Nikkei news service.
The Apple store in Ginza had about 450 people waiting while a nearby Softbank outlet had about 70 people in line, said Nikkei.
One 20-something male buyer in Ginza said he was looking forward to watching movies on the iPad's new high-resolution screen. And a teenage male said he wanted to use it for both study and games.
Lines began forming two days before sales, according to a ZDNet report.