ecomm

eComm conference: The conversation is entering the mobile realm

I caught a few of the later sessions today at the Emerging Communications (eComm) conference in Mountain View, and the program was pretty good. The rigorously enforced commitment to micro-formats--a mix of five-minute lightning talks, 15-minute sessions, and 20-minute keynotes--worked out well: The presenters were forced to condense their thoughts to the core, and a wide range of viewpoints could be heard during the course of the day. Even the five-minute shorts were informative and sparked follow-up conversations.

For Luca Filigheddu from abbeynet, the five-minute limit was a natural fit for his topic, "Micro Video-Blogging and the Future of … Read more