Fabric + algorithm: The fit geek's quest for a suit that fits
Buying men's suits online sounds risky, but a few fit geeks think they can get the right fit better than anyone else.
Two cousins with Las Vegas fashion industry ties, Mo Melwani and Vishaal Melwani, have teamed up with former space geek Raj Sareen to launch Sareen's new tech fit algorithm. Their site sells men's business wear and are aiming for the customers who don't like to shop, so a better fit means less returns and more repeat business. The technology, powered by Sareen's startup Styku, helps consumers find their correct clothing size online with … Read more