Facebook just "friended" Cisco Systems.
The two companies are partnering up to provide restaurants, hotels, retailers, and other public locations with an integrated Wi-Fi check-in experience that ties into the Facebook network. Such a service would allow retailers to get more data on its customers, allowing for better targeted advice, advertising, or discounts.
The initiative is called "Cisco Connected Mobile Experience with Facebook Wi-Fi," a long-winded name for a bundle of services and router equipment that's being tested by several businesses, including two restaurants in the Bonefish Grill chain.
The partnership is the latest in … Read more