Netflix has already recast itself as the Internet's leading television network. Wednesday, it overhauled how its service looks and behaves on actual TVs.
Chris Jaffe, vice president of product innovation from Netflix, said the process was a two-year effort that makes users think there is more, better content available to them. It also has subscribers watching more.
A new user interface was created specifically for the big screen; it's heavier on images and draws in more informative descriptions and personalized details about why Netflix is suggesting a particular title. For the first time, the new TV experience is … Read more