Thrunderbolt

Can an 'Ultrabook' match Apple appeal, pricing?

Intel believes ultraslim Windows laptops dubbed Ultrabooks can reach aggressive price points and compete with the MacBook Air, arguably the first Ultrabook.

With the entry-level Air today bottoming out at $999 for an 11-inch model, major PC vendors like Hewlett-Packard, Acer, and Asus must roughly match Apple's build quality at lower prices to draw consumers to the category in large numbers. This issue was raised in a report from Taipei-based Digitimes on Friday.

Intel--which, ironically, is competing with itself in a sense because the Air already uses its chips--believes the industry can get there. "We won't publicly … Read more