Facebook beefs up its entertainment pages
Facebook is beefing up its interest pages, giving the social network a better way to surface recommendations and offering advertisers a better way to target users.
The company today announced its partnership with Rovi Corp., a metadata company that will fill out the social network's already existing entertainment interest pages -- those pages you "like" if you are a fan -- and create new ones.
Metadata is a set of data that describes other data, allowing companies to easily organize or search the data. Facebook will make some of this data available to its third-party developers, which … Read more