Less than half of app users have paid for an app
App users are a tight-fisted bunch, according to a recently released Pew Internet & American Life study. Pew reports that only 46 percent of U.S. cell phone and tablet users who have downloaded apps have paid for one.
That means that 16 percent of adults in the United States have paid for an app. That's a boost from the 13 percent polled by Pew who reported parting with their cash in May 2010.
Pew queried 2,260 adults over the age of 18 between July and August of this year, including 916 interviews conducted over cell phones. The numbers might not look so rosy for app developers who would much rather have paying customers than freeloaders.… Read more