These days, most marketing stunts are aimed at going viral online through social-media shares. Pepsi's new Like Machine marketing stunt makes social media a requirement, not an option. The vending machine doesn't want your cash, it just wants your Facebook cred.
The Pepsi Like Machine is putting a twist on the age-old art of sampling. Normally, a hired gun dressed up in brand apparel hands out samples to anyone walking by. The specialized vending machine hands out samples, too, but you have to give it a "like" on Facebook before it coughs up the goods.… Read more