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HyperTargeting

MySpace program targets small advertisers

MySpace has unveiled "MyAds," an advertising technology focused on small businesses and individuals rather than the huge brand advertisers that the News Corp.-owned social network is best known for. It's a platform in which an advertiser can allocate exactly how much to spend--between $25 ad $10,000--and target its audience using the HyperTargeting system that MySpace debuted just under a year ago.

With HyperTargeting, MySpace says that there are more than 1,100 specific ways to target an ad based on geography, demographics, interests, and other information sourced from public profile data. Advertisers can then keep … Read more

MySpace gets 'Hyper' with targeted ads

MySpace.com, a high-profile player in Google's new OpenSocial developer project, isn't willing to let Facebook get away with stealing the week's big advertising headlines.

The News Corp.-owned social-networking site announced Monday morning that it has completed the first phase of a new advertising program it calls "HyperTargeting," which uses the information that members put in their profiles to serve up ads they might actually want to see.

MySpace initially began its HyperTargeting program in July, dividing its users into groups of "enthusiasts" in 10 categories (music, movies, personal finance, gaming, consumer … Read more