AUSTIN, Texas--Standing out amid the army of startups clamoring for attention at South by Southwest Interactive isn't easy. That is why RecordSetter, a site designed to do just as the name implies, and GroupMe brought in competitive eater Takeru Kobayashi do battle with others at a tent giving away grilled cheeses.
Kobayashi, best known as the former champion of the Nathan Hot Dog eating contest, went at it with fury. In a minute flat, he tossed back 13 grilled cheese sandwiches, complete with 26 slices of bread filled with slices of American cheese. His strategy: he dunked each sandwich … Read more