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Flite 3 lets advertisers integrate apps, tweak campaigns on the fly

Display-advertising company Flite today unveiled Flite Platform 3, marking a shift away from static ads to one based on a real-time, app-driven world. Flite 3 enables two fundamental innovations: real-time updates to live campaigns and the ability to integrate Web applications directly into online ad units.

This means that advertisers can tweak campaigns based on real-time analysis of how users are responding to ads, including interaction rates and how much time users spend seeing an ad, but also the ability to edit an ad on the fly based on what the analytics data shows the advertiser.

Flite 3 also enables … Read more

FliteHub at crux of programmable cloud, advertising

This week, cloud-based advertising company Flite will be launching FliteHub, an ad component marketplace allowing brands and agencies to include applications directly in advertisements.

According to Flite CEO Will Price, advertisers can use FliteHub to "program" their ads via application programming interfaces (APIs) that enable deeper integration and dynamic updates based on metrics, location, or other criteria. For example, if a movie studio wants to push an ad that includes showtimes, theater information, and ticket purchasing, it can easily adjust it to better target customers in real time.

Display advertising remains one of most profitable Internet businesses, with … Read more