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Burson-Marsteller

Microsoft hires former Clinton adviser Penn as corporate VP

Microsoft has hired a new vice president with strong ties to Washington and public relations.

Mark Penn will join the company as corporate vice president for strategic and special projects. Leading a small team focused on "key consumer initiatives," Penn will report directly to CEO Steve Ballmer.

Microsoft will rely on its new hire's experience in "strategic development, branding, and positioning" to come up with "breakthrough" ideas designed to meet consumers' changing needs, the company said today.

Dubbed "one of the best-known political and campaign strategists in Washington" according to The … Read more

How the world's biggest companies are doing social media

The graphic above show the 10 most-often mentioned companies on social media among the Global Fortune 100. That's according to the third annual Global Social Media Check-Up Study of how Global Fortune 100 companies are using social media, conducted by Burson-Marsteller and Visible Technologies. You can find the full study at BM.com/social, including the executive summary and an infographic.

Here are five findings highlighted by the authors of the study:

1. The Fortune Global 100 were mentioned a total of 10,400,132 times online in one month. Gone are the days that companies and brands … Read more