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BrandZ

Apple still world's most valuable global brand, says report

Apple has again been crowned the most valuable global brand in the annual BrandZ report.

Released Tuesday, Millward Brown Optimor's 2013 BrandZ report pegs Apple with a brand value of $185 billion, up from $183 billion last year. Based on financial data and the opinions of potential and current buyers, Apple retained its top rank in spite of the thrashing suffered by its stock over the past several months.

"Despite a more competitive marketplace and other challengers nipping at its heels, Apple's ability to maintain its No.1 position demonstrates the value that having a strong brand … Read more

Apple again the world's most valuable brand; Google third

Another day, another Apple victory.

At $183 billion, Apple is the world's most valuable brand, according to Millward Brown Optimor's annual BrandZ study. Apple was last year's most valuable brand, as well, though the company's value jumped 19 percent over last year's $153.3 billion tally.

Millward Brown Optimor's findings, which were released today, are based on a company's financial data, market intelligence, and consumer opinions related to brand equity.

Aside from Apple, technology firms fared quite well in the BrandZ study, with IBM taking the second spot with $116 billion in value. … Read more

Years into project, Sun releases Linux-on-Solaris software

In a new update called 8/07, a long-awaited feature of Sun Microsystems' Solaris 10 has finally arrived: the ability to run Linux software on x86 machines.

Sun originally billed the technology as one of the standout features of Solaris 10, which the company launched in 2005, but the company went back to the drawing board before unveiling it. The first version of Solaris 10 also introduced a technology to slice a single version of the operating system into separate, largely independent "containers," and the second incarnation of the Linux-on-Solaris technology, called BrandZ, puts the Linux applications in … Read more