After writing a quick little something here on The Digital Home about my hopes for a second Dreamcast by 2009, a flood of news and rumors hit the Web about the future of Sega.
First, it was discovered that Sega filed for a "renewal of brand" on the Dreamcast name and that was quickly followed with rampant speculation that Sega may be planning on bringing back its venerable console. Unfortunately, the company quickly responded by telling Gamedaily that it "has no plans to get back into the console business" and that the company is "very happy being a platform agnostic company and have moved up the ranks the past three years from #11, to #9, and now stand at #6 in terms of our market share by units among third-party publishers. We like our current strategy and have no plans to change in the middle of this outstanding growth."
Am I the only person who thinks this makes absolutely no sense? Sega is proud to be the sixth-largest game developer in the world and wouldn't want to do anything else? Does this company realize that it's competing in an extremely competitive environment and due to the recent merger between Activision and Vivendi, its chances of owning more shelf space are dwindling by the minute?
Sure, Sega has been successful in its software endeavor, but if it really wants to make a dent in this industry again, it should forget about its sixth-place spot on the software side and create the Dreamcast 2. If it doesn't, look for this company to flounder amid the rest of the small developers just waiting to get gobbled up by Activision-Vivendi or EA.
Do you want to know how to "move up the ranks", Sega? Let me explain it to you.… Read more