Product

The next big thing: table tennis triples

The Table Tennis Triples and Modular Table Tennis System (MTTS) was a finalist in the Australian Next Big Thing Awards.

I love how the invention's "unique benefits" are listed on the award site:

"- More people play on one table: social benefits, reduced waiting times

- Greater shot range, fairer 'Triples' scoring system

- Conventional tables can be reversibly 'Triples' retrofitted

- Numerous games/table shapes possible with the MTTS sectors"

(Hat tip to Jordan Kanarek from frog)

Big ideas, smaller audiences, and too many (or the wrong) metrics

Insights from the Conversational Marketing Summit

John Battelle's Conversational Marketing Summit, which debuted last fall with much acclaim in a more intimate setting in San Francisco, faced a challenging task with its second edition last week in New York.

For starters, the speaker lineup was impressive, but two of the most important players of the social media Web were noticeably absent: Facebook (which, to be fair, took part last year) and Twitter. Yes, where was Twitter, the epitome of online conversations? Or at least another micro-blogging service?

Additionally, and more crucially, the program had to deal with what business … Read more

From headphones to earbuds: quiet is the new loud

Rob Walker, the author of the just-released "Buying in," is a marketing connoisseur, an expert in reading the cultural underpinnings of commerce. In his Consumed column for the New York Times Magazine, he examines how technology shapes consumer culture and vice versa. In tomorrow's piece he elaborates on the history of headphones, and how their role evolved in modern society, from the first Bose set to the Sony Walkman to the iPod earbuds.

With the miniaturization of devices, the public exposure of personal space increased. I remember that when I was 14, I came home from school, … Read more

The social phone (wins)

In anticipation of the new iPhone release, Stuart Henshall has some interesting thoughts on " The Mobile Social World of Presence:"

"I've been thinking recently about my connectivity and mobility and one of the reasons I keep coming back to it is the dissonance I have when looking at the two mobiles I use most often. There's now been many comparisons made between the Nokia N95 and the iPhone. Both best in class so to speak. However, I've struggled to completely understand why the iPhone beats the N95 (for me and I'm also really … Read more

Mobile IM to surpass SMS?

A recent Gartner study estimates that 189 billion mobile messages have been sent by U.S. mobile-phone subscribers in 2007. It forecasts 301 billion mobile messages sent in 2008.

If correct, those figures would still account for only a small fraction of the 2.3 trillion messages to be sent across major markets worldwide in 2008 (a 19.6 percent increase from the 2007 total of 1.9 trillion messages). Asia is the biggest mobile-messaging market worldwide. China is in the lead, with approximately 560 billion SMS messages sent in 2007, followed by the Philippines' 430 billion and Japan's … Read more

What Low Design Differentiation Looks Like

I was recently shopping for a new bike helmet and I was struck by a realization: Is there another category with lower differentiation amongst the different brands?

Above is a representative sampling of helmets from four different manufacturers: Bell, Giro, Louis Garneau, and Specialized. I've removed the logos. Can you tell one brand from another? I certainly can't. (Answer at the end of the post)

The bike helmet category, so far as I can see, is primarily style driven, as all the helmets have to meet minimum safety standards determined by a couple of third party organizations. The … Read more

...just making something look nicer?

Just a mirage? Rick Poynor, in a beautifully honest article for ID Magazine ("Down with Innovation"), takes the "design thinkers," the "innovators through design," or the "design-ovators," as he calls them, head on:

"Design thinkers set great store by business targets, by driving the enterprise forward, because it is exactly what their clients want to hear and it gets them work. Seen from outside the cozy bond of service provider and client, this is a severely limited way of viewing design, and the total domination of current design discussion by this … Read more

The future of business is social: notes from the Milken Global Conference

"The difference between the optimist and the pessimist is that the pessimist has more facts," said Jean-Paul Betb?ze, Chief Economist and Head of Economic Research Department, Cr?dit Agricole S.A., in a panel at the Millken Institute's Global Conference 2008 in Los Angeles a couple of weeks ago. True as this may be, his statement stood in sharp contrast to the overall vibe of the event: Yes, we can, was the prevailing sentiment, and the overwhelming majority of attendees would probably have outed themselves as fervent optimists, despite an abundance of fact-featuring PowerPoint slides supporting … Read more

Design conversations, not products

These seem to be apocalyptic times for designers. If you happen to be a member of this threatened species, you better look for another calling. We had just put Pillippe Starck's "Design is dead" fatalism to bed, and then I read Peter Merholz's essay from 2007: "Stop designing products!"

What sounds like another shocker initially, however, turns out to be a milder riff on an old and well-known theme that Merholz himself has been promoting for two years now: "Experience is the product -- and the only thing users care about:"

"… Read more