Android generates more mobile ad traffic for smartphones than does the iPhone, according to a new report from Opera Mediaworks.
Looking strictly at smartphone platforms, Opera found that Android scooped up a 36 percent share of all ad impressions during the fourth quarter of 2013. That number beat the iPhone, which sliced off a 28.7 percent share.
But factor in the iPad and iPod Touch, and iOS is still at top of the heap.
Overall, iOS accounted for 43.4 percent of mobile ad traffic, leaving Android (smartphones and tablets) with 37.7 percent. Further, iOS generated the highest … Read more