T-Mobile executives said the long-awaited iPhone helped boost subscriber growth in the second quarter of 2013. But it played only a small role in the overall success in attracting new customers and retaining old ones.
During its earnings call with investors and analysts, T-Mobile executives said the company sold 900,000 iPhones during the second quarter. This accounted for 29 percent of its gross customer additions. But executives were also quick to point out that the company saw strong demand for other popular devices, such as Samsung's Galaxy S4. During the second quarter, T-Mobile sold 600,000 of the … Read more