When young, nimble companies displace established, stalwart ones, it forces everyone to keep on their toes. Disruption has pushed the consumer tech world to insane levels of churn, but even the humble automobile is not immune. Tesla is the poster child for vehicular disruption, a new brand launching a new luxury automobile that, within a few months, was outselling popular models from Lexus, Porsche, and even BMW. Others are coming, with their own alternative cars and motorcycles, all intent on knocking the now-familiar brands from their comfortable perches.
Keenly aware of its position in the crosshairs, the Bavarian Motor Works … Read more