Do Facebook ads influence members to buy stuff? A new ComScore study says yes.
In advance of the study's publication next week, ComScore analyst Andrew Lipsman discussed the impact of Facebook advertising, saying that "Facebook earned media is having a statistically significant positive lift on people's purchasing of a brand."
The conclusions reached by ComScore run counter to recent a Reuters/Ipsos survey claiming that most Facebook members aren't influenced to buy products and services that appear in ads or comments.
But ComScore questions the accuracy of such surveys, saying that people don't necessarily … Read more