Music start-ups: Think of listeners first
Wired's Epicenter blog has the skinny on why MySpace Music failed to create any big waves when it launched. A lot of mistakes were made, including an unclear Web address and lack of any independent music. But I think it boils down to something fairly simple: the designers of the service were focused on the wrong audience. MySpace envisioned the site as an online showcase for major acts on major labels. The labels, anxious for any help navigating the file-trading era, were excited. But nobody bothered to consider why users visit MySpace, and what they might want from a … Read more