Universal

Hulu sells out ad inventory, more on the way

The good news for Hulu, the video portal jointly created by NBC Universal and News Corp., is that it sold out of advertising inventory.

The bad news for Hulu viewers is that more ads are on the way.

Jeff Zucker, president of NBC Universal, made the statements during a gathering of the International Advertising Association on Monday, according to Adage.com, the Web site of magazine Advertising Age.

Over at Silicon Alley Insider, Michael Learmonth points out that Hulu, the site that has received favorable reviews for offering users the ability to watch full-length TV shows, didn't have that … Read more

MySpace Music: Why limit it to majors?

MySpace is essential for independent artists. Every band I've played with in the last five years has had a MySpace page, and it completely changed how we did things compared with the pre-Internet days. Getting gigs, maintaining mailing lists, fliering--all of those formerly labor-intensive tasks could be accomplished by sitting in front of a computer. One group I played with got 90 percent of our gigs through other bands on our friends list. Another had a couple dozen teenage fans who'd come to every all-ages show when they read about it on our MySpace page. (We were all … Read more

Source: MySpace to announce new music service on Thursday

A new music service jointly owned by News Corp.'s MySpace.com and three record labels will be announced Thursday, according to a source familiar with the deal.

MySpace Music has been expected for weeks and will offer streaming music, downloads of unprotected MP3s, concert tickets, ringtones, and other merchandise, the source told CNET News.com. The source added that MySpace is hopeful the service will open in the next few months.

The deal immediately catapults News Corp. Chairman Rupert Murdoch into competition with Apple CEO Steve Jobs' iTunes, which offers music and video downloads. Backers are hoping MySpace Music … Read more

Teenage bot herder pleads guilty in New Zealand

Owen Thor Walker, an 18-year-old bot herder from Whitianga, New Zealand, plead guilty on Monday to six charges resulting from a botched botnet upgrade that led to a 2007 denial-of-service attack on the University of Pennsylvania.

Walker plead guilty to two charges of accessing a computer for dishonest purposes; two charges of accessing computer systems without authorization; one of damaging or interfering with computer systems; and one of possessing software for committing a crime. He could face five years in jail. However, according to reports from The New Zealand Herald, Judge Arthur Tompkins is considering Walker's age and cooperation … Read more

The creepiest universal remote. Ever.

There's got to be a subliminal message of some sort coming out of Japan with the influx of robotic gizmos the country seems to be endlessly conceptualizing, not to mention giving them affectionate nicknames. Just name us any other country that's so obsessed with birthing mechanical substitutes.

The latest labor of love is one ApriPoko, an 11-inch-tall talking robot developed by the researchers at Toshiba as a voice-activated universal remote control. ApriPoko is still in embryo stage, so it's unlikely to debut in stores anytime soon. But its purpose in life has been coded into its genes. … Read more

Report: CBS testing high-definition video

CBS has begun testing high-definition streaming video.

Buried in the lab's section of the network's Web site is a gallery of short HD clips from shows such as Jericho, CSI: Crime Scene Investigation and Dexter.

TechCrunch was first to report the story and said the clips are available in H.264 format at 480p, with 720 p and 1080p coming later.

CBS has been overshadowed on the Internet in recent months by Hulu, the video portal operated by NBC Universal and News Corp. Hulu launched earlier this month and has attracted a score of content from other networks, … Read more

Buzz Out Loud 687: ByeMax

I think we're going to have to call WiMax dead. After all, the CEO of a WiMax network said it's a "disaster." Ouch. In other news, Sony decided it's not cool to charge $50 to get rid of something you never wanted to begin with, Comcast maybe does and maybe doesn't want to put a camera in your set-top box, and Tom's gonna win himself an X Prize. Listen now: Download today's podcast

EPISODE 687

Breaking: Sony won't charge $50 to remove Bloatware http://blog.wired.com/gadgets/2008/03/sony-pay-an-ext.htmlRead more

Why is Universal Music cozying up to Apple?

Doug Morris is supposed to be the music industry's hard-liner.

The chairman and CEO of Universal Music Group, Morris yanked music videos off Yahoo and sued MySpace for copyright infringement. He threatened to pull songs from Microsoft's online music store unless Bill Gates forked over a $1 for every Zune music player sold. He seethed over Apple CEO Steve Job's refusal to let him and the other label execs set song prices on iTunes.

So why is he now offering Jobs a plum of a deal?

Morris has approached Apple with an idea to offer a device … Read more

Under the Radar: Virtual software for real people and businesses

Virtualization technology lets apps--even entire servers--coexist with localized software, for example, your computer's operating system. Virtualization's value to consumers and businesses is in producing fast, resource-saving experiences that boost productivity for businesses and consumers. Four newly launched companies using this technology share their products at Thursday's Under the Radar Conference, hosted at Microsoft's Mountain View, Calif., office.

First up is DeviceVM's Splashtop, a virtual operating system that hopes to break the cycle of long computer boot-up times by producing the Splashtop desktop a few seconds after the BIOS screen blinks on. You can access the … Read more

Study: Subliminal ads warp your brain

Science has proven, once again, that advertising is effective. Who knew?

Researchers from upset-destined Duke University (fill out those brackets, people) and the University of Waterloo have published the results of a study that suggests that brief exposure to Apple's brand logo drives higher levels of creativity than exposure to IBM's logo. In fact, the researchers suggest that subliminal advertising is actually more effective than regular advertising, because people don't have time to raise their anti-ad defenses.

The researchers tested 341 students, who were told they were taking a "visual acuity test." The test involved … Read more